Small Business at Work

Meet Our Team

Max Williams

Principal Consultant

Max has developed this management and marketing practice from its origins in 1985 to its present standing. He has a background of general management, strategic marketing, business and organisation restructuring, developed after first excelling in electrical engineering and manufacturing.

He is also a 'Trained Trainer'

Serving two terms as a councillor in the former City of Ringwood in Melbourne's eastern suburbs, Max was elected Mayor in his first term, negotiating the redevelopment of Ringwood's city heart.


Max is qualified with a Bachelor of Engineering, Adelaide University, Fellow of the IREE, Graduate Diploma of Marketing, with finance studies, Monash University.

His particular strengths lie in identifying the critical elements in complex situations, and developing strategic solutions that really work.

Jennifer Waterman

Accounting Officer


With her degree in accounting, backed up with sound knowledge of the practical administration, book keeping and cash management aspects of small enterprises, she has helped create the accounting tools central to the development of all our programs.

Jennifer Waterman

Accounting Officer

Jennifer joined our organisation, McNicol Williams in 1993, and has seen practice develop from its infancy.

Importantly, her work in analysing client data using our own specially developed financial tools, helps clients see much more from their accounts than the standard accounting packages show. This keeps our clients fully informed of their month-by-month businesses progress.

Jennifer maintains a tight administrative role in our own office, and keeps our own accounts in good shape.

And Specialist Sub-Contractors as Required. Should your CV should be here?