McNicol Williams Management and Marketing Services is a management and marketing consulting firm established
in July 1985, and incorporated in April 1987. The company is incorporated as Hallmark Crest Pty Ltd trading
as McNicol Williams.
The company specialises in management consulting and business development. There is a clear focus on strategic management, financial modelling and analysis, supported with strategic marketing, market research, community consultation, and business planning. Its clients have included assignments for Commonwealth, State and Local Governments, and trans-national companies. It is a listed advisor with the Small Business Victoria Business Referral Service.
The most significant, single, integrated consulting program delivered by the Practice for Small and Medium Enterprises (SME's), the My Red Zebra program, is endorsed by Industry Victoria under its Group Services Program. It includes unique concepts developed through the extensive experience of the Practice. With the development of its on-line delivery service, the program is now known as "myredzebra.com"
To provide a clear distinction between My Red Zebra and more traditional management consulting projects based on a client brief, the project service is known as 'McNicol Williams Strategic Pathways'.
In 2010, McNicol Williams introduced a full range micro-marketing service "Highly Effective Marketing" to provide mail, email, SMS and social marketing services, along with advertising design and web development. This was followed in 2011 by creating an on-line sales platform for access by traders grouped by industry, so that small traders can develop an on-line trading presence in an economically viable way.
With its main office based in Melbourne, the company serves interstate and regional clients across Australia.
McNicol Williams engages people who are both qualified and experienced in the full range of its management and marketing services.
